Become Joins GenM as a Founding Partner

We’re thrilled to announce that we have joined Gen-M, a new collective of brands and organisations on a mission to improve the menopause experience for all.

Gen-M is a on a mission to improve the menopause experience for all– women and those in transition, as well as their friends, family, work colleagues and the companies they work for who are actively seeking ways to help them not feel overlooked at this pivotal time.

Founded by Heather Jackson and Sam Simister, GenM is on a mission to make the menopause journey better for all. The GenM collective is a group of brands who are aligned with this mission, bringing menopause friendly products to the people who need them, at a time when it really matters. 

87% of menopausal women feel overlooked by brands and society.

97% believe brands should work harder to cater for the menopause.

88% would like their workplace to be better for menopausal colleagues.

As a progressive and responsible brand, we believe the menopause should no longer be something to be feared, and that women should enter this key life stage feeling supported and truly valued. So we’ve signed the GenM pledge to commit to driving real change to ‘the change’.

Become clothing joins Gen M as a founding brand to raise awareness around the menopause



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