We're Proud to be M-Tick✓ Approved!

We're proud that our Anti-Flush™ and absorbent panties are now M-Tick✓ approved!

The "menopause-friendly" symbol was introduced by Gen-M, an organization working to make menopause a more positive experience for everyone. The idea is to help customers make better informed choices when buying products to support them through the menopause.

According to a Gen-M study, 90% of menopausal women say brands should be more inclusive to menopause, 87% feel overlooked by brands, and 91% have never seen any specific marketing for menopause products.

GenM co-founders Heather Jackson and Sam Simister are on a mission to make the menopause tick as recognizable as the vegan V in five years’ time.

At its core, this symbol is an acknowledgment that menopause is not a one-size-fits-all experience. Women need choice.

About the MTick

The MTick delivers visibility, choice & trust to the menopause and is the world’s first universal symbol for menopause-friendly products, transforming how women shop for menopause support.

The change changes everything. That’s why the MTick accreditation refers to any product, across every category, that can help relieve, ease or support one or more of the 48 menopause symptoms and signs.

The MTick is more than just a symbol. We believe it will normalise menopause, raise awareness, and break taboos, transforming societal perceptions and support for menopause.

Every MTick product must complete a robust application process, with provision of evidence to demonstrate how it eases, relieves, and supports any of the 48 symptoms and signs.

It can be found on product pack, in-store and online, empowering women with choice to manage her menopause, her way.

Mar 15, 24 • By Engagement

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